Government minister talks with eurofilms

A Government minister has praised the work of an award-winning Shropshire college in building links with businesses. Liam Byrne, Minister for West Midlands, toured Hortonwood firm Eurofilms yesterday during a visit to the region. The firm has been collaborating with Telford College of Arts and Technology with training for about five years.

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Another winning GB team!

Local paper press coverage :

"Local employers Eurofilms Extrusion Ltd (Flexible Packaging Manufacturer)and A J Maiden & Son Ltd (Transport) are hoping to win a medal for their new eye catching trailer designs!

This growing and successful business partnership "has flourished over the past few months and these new lorry curtain sides will be sure to promote business for both companies locally and nationally throughout the UK and beyond!"


Eurofilms intro - Germany

A growing % of our business is the very important export markets of mainland Europe. Our products are gaining additional recognition for quality and price competitiveness. Continued investment allows us to dominant the pre stretch film markets.

Case Study: Eurofilms Extrusion Ltd

Knowledge Transfer Partnerships (KTP)

Case Study: Eurofilms Extrusion Ltd

The Company

Formed 15 years ago and based in Telford, Shropshire, the company manufactures pallet wrap stretch film, operating 24/7 and producing about 15,000 tonnes of film per year.  Holding about 10% of the UK’s pallet stretch wrap market, Eurofilms has a diverse customer base ranging from blue chip organisations to small companies.

The Challenge

Operating in a turbulent, highly competitive and price sensitive marketplace, Eurofilms sought to increase its market share by increasing sales within the higher value sectors, in particular by increasing sales of its new Eurolite product.  The company had no marketing department but recognised that it needed a strategic marketing plan to establish operations that would provide a better understanding of the market and customers’ needs and enable swift, effective responses to rapidly changing market conditions.

Developing better relationships with existing customers, recruiting new, profitable ones and identifying opportunities through the establishment of a new customer relationship management system was a key requirement.  The company also wanted to make its website more attractive, informative and interactive. Â

The Solution

David Williams, a BSc (Hons) graduate in Marketing, joined Eurofilms as KTP Associate in the company';s partnership with the University of Wolverhampton.

With the support of his University mentors, David developed and implemented a strategic marketing plan that focused on the new business goals to meet the growth ambitions of the company.

Using detailed market research activities, including a customer satisfaction survey, David gained an in depth understanding of Eurofilms' customers, competitors and the company's own internal resources.

He developed a brand identity for the company, communicated this to stakeholders and customers, and produced promotional material, for use on and offline, to support the sales team.

A detailed investigation of Eurofilms' IT systems led to the creation of a tailored customer relationship management (CRM) system. David coupled the CRM system to a new lead generation strategy for the business to increase its prospect stream.

David has also driven a number of other strategic projects at the company, including research into the flexible packaging market, an export sales plan and the potential for an e-commerce site. At the end of the KTP programme, David joined Eurofilms as Marketing Manager and part of the senior management team.

KTP Case Study: Eurofilms Extrusion Ltd

The Results

Eurofilms has developed a proactive marketing strategy with a focus on new business. The customer satisfaction survey provided a vital knowledge base for the development of its marketing activities and the marketing ethos has become part of the culture of the organisation.

The CRM system installation and new lead generation strategy resulted in over 5,000 additional leads and over £90,000 of orders during the first nine months of 2009. Special appointment "surge" days, developed as part of the process, created over 120 new appointments and 85 new customers were gained during the same period.

As a direct result of the KTP support, Eurofilms has now established a marketing department with a marketing manager and telemarketing executive in place. The new CRM system, a major investment for the company, allows a seamless "prospect to customer" flow and, together with additional lead generation, branding and development of the company's sales process, has significantly strengthened the company's market position.

The formalised strategic marketing plan has allowed the company to identify areas in which it will seek business growth over the next three to five years - e-commerce, product development and acquisition. Two new products have been successfully launched during the programme.

The Benefits for the company:

"Our KTP programme has enabled us to make significant improvements to our key critical success factors. The company's competitive position in the marketplace has been strengthened by our focus on new business, supported by the work on branding. Our new brand image is based on environmental benefits, product differentiation and service excellence and I believe this has allowed us to improve our margins. Our new strategic marketing plan has identified the areas where we need to seek business growth over the next few years."

Nick Smith
Managing Director
Eurofilms Extrusion Ltd

For the associate:

"The experience I've gained through the KTP project has developed my marketing and project management skills and on completion of the programme I can show a professional marketer's cv. I have also successfully completed my Professional Postgraduate Diploma in Marketing and NVQ level 4 in Management and am delighted that I am able to continue to work for Eurofilms as its Marketing Manager and part of the management team."

David Williams
KTP Associate

For the academic partner:

"Engaging with a company that is successfully growing its business profitably in turbulent economic times has helped inform teaching staff looking to equip students with the necessary employability skills to compete in today's job market.

The project has also informed our research and generated a conference paper, which will be presented at the 2010 INTED Conference on Entrepreneurial Development in Spain.

Dr Rob Harris
Lead Academic
University of Wolverhampton Business School

Knowledge Transfer Partnerships are designed to benefit everyone involved.
For further information
call 0800 068 5023, email or visit

Latest product developments!

Latest developments!

Our range of Euro-lite products now includes a new Euro-lite PLUS film. This film incorporates the latest resin technology, to offer a true one side cling, while maintaining the same characteristics and benefits of our tremendously successful standard Euro-lite hand and machine film.

  • Hand Core & coreless
  • Machine Core & coreless

Euro-lite coreless - saves the world

Did you know? Switching to Euro-lite coreless can save you the following cardboard from your waste streamÂ

10 pallets per month - reduction of 19.2 tonnes per annum!!

Quick Quote

Eurofilms : Quick quote or audit request

Take the hassle away - drop us a line and we will respond as quick as we can with the very latest best price and also, alternative product suggestions.

Larger users can take advantage of our on site audit.

We are very GREEN!

Environmental benefits and waste saving are always at the forefront of our product development strategy.

Now we have gone a step further – we have removed the core! Our CORELESS stretch film pallet wrap products complete our portfolio of cost saving solutions and have the massively important added feature, of reducing packaging waste.

If your company takes the “GREEN” issue seriously, we should be talking!